Free Essays on Computer Market

Introduction The computer market is considered to be one of the fastest growing and rapid changing markets , due to the fact that technology develops continuously and alternates the business environment in which the computer manufacturing companies have to operate . The majority of these companies have to adapt to the continuous changes and even more forecast the blurry forefront in order to survive and make profits . A commonly used tool to predict the changes and the potential of expansion is the Market Opportunity Analysis . More specifically Market Opportunity analysis or MOA is the systematic method for gathering and organising the information about a believed market opportunity ( Cadotte, 2003 ) . A useful tool like the MOA can even apply to a virtual marketplace like marketplace 6 which simulates with remarkable realism the rapid changes at a virtual computer market . By using the MOA we will try to identify the factors that form the business environment , the strategies that the vir tual company , Tech – Edge , follows and the strategic position of the company and finally we will try to see the potential of growth and expansion of the company’s activities to different market segments . The Business Environment It’s really quite difficult to distinguish and analyse the factors that shape a fluid business environment, like the computer industry environment . In order to achieve a slight approach , we will use the PEST analysis , which is a tool that is usually used from companies when they want to establish their strategic position in the market that they operate . A PEST analysis includes the study of Political , Economical , Social and Technological factors that affect the operation of the company and through which we can understand better , which factors trigger the changes and alter the present forefront . Although the information about the factors that shape the virtual marketplace are limited... Free Essays on Computer Market Free Essays on Computer Market Introduction The computer market is considered to be one of the fastest growing and rapid changing markets , due to the fact that technology develops continuously and alternates the business environment in which the computer manufacturing companies have to operate . The majority of these companies have to adapt to the continuous changes and even more forecast the blurry forefront in order to survive and make profits . A commonly used tool to predict the changes and the potential of expansion is the Market Opportunity Analysis . More specifically Market Opportunity analysis or MOA is the systematic method for gathering and organising the information about a believed market opportunity ( Cadotte, 2003 ) . A useful tool like the MOA can even apply to a virtual marketplace like marketplace 6 which simulates with remarkable realism the rapid changes at a virtual computer market . By using the MOA we will try to identify the factors that form the business environment , the strategies that the vir tual company , Tech – Edge , follows and the strategic position of the company and finally we will try to see the potential of growth and expansion of the company’s activities to different market segments . The Business Environment It’s really quite difficult to distinguish and analyse the factors that shape a fluid business environment, like the computer industry environment . In order to achieve a slight approach , we will use the PEST analysis , which is a tool that is usually used from companies when they want to establish their strategic position in the market that they operate . A PEST analysis includes the study of Political , Economical , Social and Technological factors that affect the operation of the company and through which we can understand better , which factors trigger the changes and alter the present forefront . Although the information about the factors that shape the virtual marketplace are limited...